Cargotec auctions a Hiab crane painted by Herman Brood for charity
29/03/2012
CARGOTEC CORPORATION, PRESS RELEASE, 28 MARCH 2012 AT 1 P.M. (EEST)
In 2000, Cargotec invited the famous Dutch artist, Herman Brood, to paint a Hiab loader crane at the RAI exhibition. At this year's RAI exhibition, to be held on 17-21 April, the same crane - a Hiab 102 - will be auctioned to support an independent humanitarian organisation, War Child.
"It is very satisfying that the beautiful pop-art crane is now put back into the spotlight where it belongs. It can provide even more benefits now, a little over ten years after it was painted by Herman Brood. For Cargotec, social responsibility is an important issue and an auction in support of the organisation, War Child, is something very positive," says Paulo Cardoso, Marketing Manager Cargotec Netherlands.
The multi-talented musician, artist and painter Herman Brood died in 2001 at the age of 54. He was a well-known and popular cultural personality in the Netherlands and abroad.
Brood's art is expressive and modern with clear influences of the pop art of the 1950s and 1960s, where traditional painting was merged with modern mass culture like comic books, films and advertising.
War Child Holland empowers children and young people to change their own future by protecting them from the effects of war, offering psychosocial support and stimulating education.
The auction will take place at 17.00 on Friday the 20th of April at our stand 07.120 at the RAI exhibition.
For further information, please contact:
Paulo Cardoso, Marketing Manager, Cargotec Netherlands B.V., tel: +31 522 27772 11 or +31 6 533 84 063
Email: paulo.cardoso@cargotec.com
Anne Westersund, Vice President Communications and Marketing, tel: + 358 20 777 4460
Cargotec improves the efficiency of cargo flows on land and at sea - wherever cargo is on the move. Cargotec's daughter brands, Hiab, Kalmar and MacGregor are recognised leaders in cargo and load handling solutions around the world. Cargotec's global network is positioned close to customers and offers extensive services that ensure the continuous, reliable and sustainable performance of equipment. Cargotec's sales totalled EUR 3.1 billion in 2011 and it employs approximately 11,000 people. Cargotec's class B shares are quoted on NASDAQ OMX Helsinki under symbol CGCBV. www.cargotec.com
